It All Comes Together At Perkins
Social/Digital
Kentucky Lottery had a problem. It’s newest online gaming platform wasn’t growing as fast as planned and needed a boost. When we looked at the demographics of our players it was obvious that millennials had yet to embrace the product even though they made up the highest percentage of gamers chasing gems and crushing candy. Our Solution: Fake prizes aren’t as fun. The campaign was a huge success in attracting new players and making iLottery the fasted growing product in the KY Lottery portfolio. In addition, post campaign research discovered a whopping 68% of those who saw the ads said it influenced them to play.
